
®

Unlock the Room
1% CLUB FOR MEN
GROW YOUR BUSINESS | EVOLVE AS A MAN | PLAY ON THE EDGE
GROW YOUR BUSINESS
EVOLVE AS A MAN
PLAY ON THE EDGE
JAMES BOND MEETS BUDDHA AT BURNING MAN
THE ULTIMATE MENS MASTERMIND
"Austin’s most coveted healthy masculinity inner circle—where high-performing men don’t just build wealth, but live with purpose and lead with heart."
1
THE
%
MAN
1. KNOWS MONEY IS JUST AN OBJECT
He’s mastered wealth and knows it’s empty without deeper impact. For the new 1%, money is fuel for creation—a force to build legacy, elevate others, and leave the world changed. He invests his wealth in what lasts.
2. RECOGNIZES PURPOSE IS HIS COMPAS
He refuses to drift through life without direction. Purpose is his north star—he stands by it, builds by it, and knows his story isn’t complete until every day is aligned with meaning. He lives with intention.
3. PRACTICES FAITH OVER FEAR
He’s a possibilitarian: trusting his instincts, moving with conviction, and devoting himself to something greater. Alone, he’s strong—but with faith, brotherhood, and vision, he’s unstoppable.

BUILT BY A MAN WHO LIVES IT
Solay Rad isn’t just the founder of The New 1%—he lives it. After dominating the financial world, he realized real fulfillment means more than money or recognition. Stepping beyond conventional success, Solay built his life on purpose, brotherhood, and healthy masculinity. He’s guided hundreds of high-achieving men to own their power, create deep impact, and live with radical honesty. Known for breaking the mask of professionalism and driving authentic connection, Solay helps elite men integrate wealth, faith, health, and purpose. He leads from the front—bold, grounded, and relentless in integrity. If you’re seeking the next level, you’ve found your tribe and the man who walks the talk.