Unlock the Room

1% CLUB FOR MEN

GROW YOUR BUSINESS | EVOLVE AS A MAN | PLAY ON THE EDGE

GROW YOUR BUSINESS

EVOLVE AS A MAN

PLAY ON THE EDGE

JAMES BOND MEETS BUDDHA AT BURNING MAN

THE ULTIMATE MENS MASTERMIND

"Austin’s most coveted healthy masculinity inner circle—where high-performing men don’t just build wealth, but live with purpose and lead with heart."

1 THE

%

MAN

1. KNOWS MONEY IS JUST AN OBJECT

He’s mastered wealth and knows it’s empty without deeper impact. For the new 1%, money is fuel for creation—a force to build legacy, elevate others, and leave the world changed. He invests his wealth in what lasts.

2. RECOGNIZES PURPOSE IS HIS COMPAS

He refuses to drift through life without direction. Purpose is his north star—he stands by it, builds by it, and knows his story isn’t complete until every day is aligned with meaning. He lives with intention.

3. PRACTICES FAITH OVER FEAR

He’s a possibilitarian: trusting his instincts, moving with conviction, and devoting himself to something greater. Alone, he’s strong—but with faith, brotherhood, and vision, he’s unstoppable.

Who we allow in

Men who have already won in the game of money. Guys who want a new challenge—one that excites them and expands their influence. They are purpose-driven and here to elevate each other through resource sharing and mutual growth, while learning radical ways to grow spiritually, mentally, and emotionally.

What we provide

More than a network. The New 1% is a curated mastermind, brotherhood, and elite coaching program designed for high-achieving men who demand more. Expect direct feedback, high-level connections, and challenges that sharpen both your ambition and your integrity.

How we are different

Most men’s groups are just business, just self-help, or just spirituality. We fuse all three. The New 1% is where high performers become whole—integrating wealth, purpose, health, and real brotherhood. No silos, no masks. Here, you don’t pick a lane—you own the whole road.

What you become

You command respect—not just for your success, but your character. You live on purpose, walk in faith, and create fulfillment wherever you go. You lead your family and kingdom with real confidence, embodying healthy, masculine freedom.

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BUILT BY A MAN WHO LIVES IT

Solay Rad isn’t just the founder of The New 1%—he lives it. After dominating the financial world, he realized real fulfillment means more than money or recognition. Stepping beyond conventional success, Solay built his life on purpose, brotherhood, and healthy masculinity. He’s guided hundreds of high-achieving men to own their power, create deep impact, and live with radical honesty. Known for breaking the mask of professionalism and driving authentic connection, Solay helps elite men integrate wealth, faith, health, and purpose. He leads from the front—bold, grounded, and relentless in integrity. If you’re seeking the next level, you’ve found your tribe and the man who walks the talk.

One year of personal development focused on how to be a 1% man. This includes live Zoom classes taught by experts, video courses, and men's groups.

Professional and business assessments all parts of your life to determine your growth and net-ROI.

One-on-one deep coaching sessions from professional coaches focused on life: wealth, health, and relationship.

Quarterly men's retreats focused on connection, collaboration, and celebration.

INSIDE ACCESS: THE 1% EXPERIENCE

MEN MEANS

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